When you are selling a product that is going to be on the shelf with a lot of competitors, you want to make sure that you are doing everything you can to make your product stand out and to attract a potential buyer. One of those things is to use an instantly redeemable coupon. or IRC.
A folded instantly redeemable coupon is the kind of coupon that gets stuck right to the label or packaging of your product. The customer can tear it off when they get to the register so that they can use the coupon to get the savings. The coupon may also have savings for the next purchase and not the one that they currently making or in addition to the one that they are currently making. There are a lot of reasons to use folded IRCs on your products.
One reason is that your customers are going to get to take advantage of instant savings. Everyone likes savings, and the fact that they are going to be able to get those savings immediately means that they are going to be more likely to pick your blue widget over the blue widget on either side of your product. That savings for your customers can translate into increased sales on your part, with very little effort.
Another reason that you might want to use IRCs on your product is that they are pretty easy to apply to the product, and once they are on the product, they are pretty easy to take off too, without leaving any nasty mess on the label. When you get the coupons from the printer, the coupon will have an adhesive on the back. All your employees have to do is to pull the backing off the adhesive and put it right on your product. It does add a step to production, but it's a little step and shouldn't slow anything down on your production line. Your customers won't have a hard time getting the coupon off or using it. They just peel off the coupon and unfold it so that they can use it.
If you want to make sure that your product stands out, there are a lot of ways that you can do that. One of them is to use folded IRCs. They can draw the attention of the people who are deciding what brand they want to use.